{"id":2580,"date":"2019-01-15T16:44:16","date_gmt":"2019-01-15T16:44:16","guid":{"rendered":"https:\/\/filtext.com\/?p=2580"},"modified":"2019-01-15T16:45:11","modified_gmt":"2019-01-15T16:45:11","slug":"packaging-en-el-marketing","status":"publish","type":"post","link":"http:\/\/filtext.com\/ca\/blog\/packaging-en-el-marketing","title":{"rendered":"El packaging en el marketing"},"content":{"rendered":"<h1><span style=\"font-size: 18pt;\"><strong>La import\u00e0ncia del packaging en el marketing<\/strong><\/span><\/h1>\n<p>Quan parlem del proc\u00e9s de <strong>packaging en el marketing<\/strong> ens centrem a la import\u00e0ncia de definir una estrat\u00e8gia per als nostres productes. La primera impressi\u00f3 \u00e9s essencial per aconseguir l&#8217;atenci\u00f3 del client i la seva posterior comprar. Per\u00f2 com ho aconseguim?<\/p>\n<p>Si est\u00e0s preparant una campanya de marketing, no pots oblidar aquests consells indispensables que et proposem des Filtext:<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>1. Crida l&#8217;atenci\u00f3 del client: la presentaci\u00f3<\/strong><\/span><\/h2>\n<p>Al llarg dels anys, nombrosos estudis han avalat la import\u00e0ncia del packaging en el marketing. Si vols obtenir bons resultats, la presentaci\u00f3 del producte \u00e9s important. Per a aix\u00f2 hi ha una s\u00e8rie de factors que no pots obviar:<\/p>\n<p><img class=\"wp-image-2567 alignright\" src=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-600x383.png\" alt=\"Empaque en marketing\" width=\"371\" height=\"237\" srcset=\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-24x15.png 24w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-36x23.png 36w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-48x31.png 48w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-200x128.png 200w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-300x192.png 300w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-400x255.png 400w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-460x295.png 460w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-600x383.png 600w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1.png 664w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<ul>\n<li>Mostra el teu producte d&#8217;una forma elegant i clara<\/li>\n<li>Manteniu-lo protegit<\/li>\n<li>Crida l&#8217;atenci\u00f3 amb colors distintius<\/li>\n<li>Informa dels avantatges essencials dels teus productes<\/li>\n<li>No oblidis d&#8217;etiquetar-los correctament<\/li>\n<li>Afegeix valors sostenibles i mediambientals<\/li>\n<li>Sigues \u00fanic. Diferenciat de la teva compet\u00e8ncia amb un valor afegit.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>2.El color importa en la presentaci\u00f3 del teu packaging en el marketing<\/strong><\/span><\/h2>\n<p>Quan penses en vermell, de seguida et ve al cap el logotip de Coca-Cola. Per\u00f2&#8230; Saps que al principi era simplement negre? M\u00e9s endavant, van voler enfocar la seva estrat\u00e8gia a un p\u00fablic m\u00e9s din\u00e0mic i obert. I ho van aconseguir.<\/p>\n<p>La import\u00e0ncia del color que seleccionem tenen un impacte directe en els nostres clients i la seva decisi\u00f3 de compra.<\/p>\n<p>En canvi, molts logos enfocats al sector mediambiental, com Greenpeace fan els seus empaquetatges de color verd. \u00bfLa resposta? Relacionar-se amb la natura, la pau i l&#8217;estabilitat entre d&#8217;altres valors que defineixen les seves caracter\u00edstiques.<\/p>\n<p>Per\u00f2 encara hi ha hist\u00f2ries m\u00e9s destacables&#8230; Saps que la margarina va canviar el seu color perqu\u00e8 van descobrir que aix\u00ed venien m\u00e9s i podien competir amb la mantega?\u00a0<a href=\"https:\/\/medium.com\/@hugo_saez\/el-sesgo-de-confirmaci%C3%B3n-por-qu%C3%A9-todo-lo-que-vemos-parece-confirmar-lo-que-pensamos-ii-314cbbaa488c\">Coneix m\u00e9s la hist\u00f2ria<\/a>.<\/p>\n<p>Cada color t\u00e9 un significat, i a l&#8217;hora del packaging en el m\u00e0rqueting, tenir aix\u00f2 present \u00e9s una part indispensable per cridar l&#8217;atenci\u00f3 dels nostres clients.<\/p>\n<p><img class=\" wp-image-2576 aligncenter\" src=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-600x398.png\" alt=\"Empaque en marketing \" width=\"439\" height=\"291\" srcset=\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-24x16.png 24w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-36x24.png 36w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-48x32.png 48w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-200x133.png 200w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-300x199.png 300w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-400x265.png 400w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-600x398.png 600w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3.png 665w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<p><a href=\"https:\/\/psicologiaymente.com\/miscelanea\/psicologia-color-significado\">Psicologia del colors<\/a>.<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>3. La import\u00e0ncia de les etiquetes<\/strong><\/span><\/h2>\n<p>La etiqueta de los productos de tu empresa \u00e9s uno de los puntos clave para conseguir vender el producto. Para ello desde Filtext te ofrecemos el servicio de\u00a0momento en que se dota de identidad el producto.<\/p>\n<p>L&#8217;etiqueta dels productes de la teva empresa \u00e9s un dels punts clau per aconseguir vendre el producte. Per aix\u00f2 des Filtext t&#8217;oferim el servei\u00a0 d&#8217;<a href=\"https:\/\/filtext.com\/ca\/etiquetatge-i-embalatge\">etiquetatge i embalatge<\/a>, moment en qu\u00e8 es dota d&#8217;identitat el producte.<\/p>\n<p>\u00c9s molt important la realitzaci\u00f3 i el escollir l&#8217;etiqueta m\u00e9s adequada segons les caracter\u00edstiques del seu producte i el p\u00fablic a qui va dirigit.<\/p>\n<p>Segons els experts, hi ha dos tipus principals d&#8217;etiquetes, d&#8217;acord amb el missatge que transmeten: persuasiva i informativa. Aix\u00ed com diferents classes d&#8217;etiquetes que les empreses poden sol\u00b7licitar.<\/p>\n<p>Vols descobrir-les? <a href=\"https:\/\/filtext.com\/ca\/noticies\/tipologies-detiqueta-per-als-teus-productes\" target=\"_blank\" rel=\"noopener\">Coneix m\u00e9s sobre tipologies d&#8217;etiquetes per als teus productes<\/a>.<\/p>\n<p><img class=\" wp-image-2570 aligncenter\" src=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-600x387.png\" alt=\"Empaque en marketing\" width=\"509\" height=\"328\" srcset=\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-24x15.png 24w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-36x23.png 36w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-48x31.png 48w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-200x129.png 200w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-300x194.png 300w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-400x258.png 400w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-460x295.png 460w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-600x387.png 600w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2.png 660w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>A Filtext som especialistes del packaging en el marketing. Ens avalen nombres projectes amb \u00e8xit.<\/p>\n<p><a href=\"https:\/\/filtext.com\/ca\/contacte-serveis-filtext\" target=\"_blank\" rel=\"noopener\">Contacta ara amb el nostre equip<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La import\u00e0ncia del packaging en el marketing Quan parlem del proc\u00e9s de packaging en el marketing ens centrem a la import\u00e0ncia de definir una estrat\u00e8gia per als nostres productes. La primera impressi\u00f3 \u00e9s essencial per aconseguir l&#8217;atenci\u00f3 del client i la seva posterior comprar. Per\u00f2 com ho aconseguim? Si est\u00e0s preparant una campanya de marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35,60],"tags":[380,365],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Packaging al Marketing | Etiquetatge i embalatge | Filext<\/title>\n<meta name=\"description\" content=\"El packaging en el marketing serveix per definir una estrat\u00e8gia per als nostres productes. 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