{"id":2585,"date":"2019-01-15T16:54:38","date_gmt":"2019-01-15T16:54:38","guid":{"rendered":"https:\/\/filtext.com\/?p=2585"},"modified":"2019-01-15T16:54:38","modified_gmt":"2019-01-15T16:54:38","slug":"packaging-in-marketing","status":"publish","type":"post","link":"http:\/\/filtext.com\/en\/blog\/packaging-in-marketing","title":{"rendered":"Packaging in marketing"},"content":{"rendered":"<h1><span style=\"font-size: 18pt;\">Packaging in marketing<\/span><\/h1>\n<p>When we talk about the <strong>packaging in marketing<\/strong> we focus on the importance of defining a strategy for our products. First impressions are essential to get the customer&#8217;s attention and later purchase. But how do we do it?<\/p>\n<p>If you&#8217;re preparing a <strong>marketing campaign<\/strong>, you can&#8217;t forget these indispensable tips that Filtext offers you:<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>1. Draws the customer&#8217;s attention: the presentation<br \/>\n<\/strong><\/span><\/h2>\n<p>Over the years, numerous studies have endorsed the importance of packaging in marketing. If you want to get good results, product presentation is important. There are a number of factors that you can&#8217;t ignore:<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-2567\" src=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-600x383.png\" alt=\"Packaging in marketing\" width=\"371\" height=\"237\" srcset=\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-24x15.png 24w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-36x23.png 36w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-48x31.png 48w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-200x128.png 200w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-300x192.png 300w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-400x255.png 400w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-460x295.png 460w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1-600x383.png 600w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-1.png 664w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<ul>\n<li>Show your product in an elegant and clear way<\/li>\n<li>Keep it protected<\/li>\n<li>Draws attention with distinctive colors<\/li>\n<li>Inform about the essential advantages of your products<\/li>\n<li>Don&#8217;t forget to label it correctly<\/li>\n<li>Adds sustainable and environmental values<\/li>\n<li>Be unique. Differentiate yourself from your competition with added value.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>2. Color matters in the presentation of your packaging in marketing<\/strong><\/span><\/h2>\n<p>When you think in red, the Coca-Cola logo comes to your mind. But&#8230; Do you know that in the beginning it was just black? After some time, they wanted to focus their strategy on a more dynamic and open audience. And they did it with the red colour.<\/p>\n<p>The importance of the color we select has a direct impact on our customers and their purchasing decision.<\/p>\n<p>On the other hand, many logos focused on the environmental sector, such as Greenpeace make their packaging green. The answer? Relate to nature, peace and stability among other values that define their characteristics.<\/p>\n<p>But there are even more remarkable stories&#8230; Do you know that margarine changed its color because they discovered that this way they sold more and could compete with butter? <a href=\"https:\/\/medium.com\/@hugo_saez\/el-sesgo-de-confirmaci%C3%B3n-por-qu%C3%A9-todo-lo-que-vemos-parece-confirmar-lo-que-pensamos-ii-314cbbaa488c\" target=\"_blank\" rel=\"noopener\">Learn more about the history<\/a>.<\/p>\n<p>Each color has a meaning, and at the time of packaging in marketing, having this in mind is an indispensable part to attract the attention of our customers.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2576\" src=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-600x398.png\" alt=\"Packaging in marketing\" width=\"439\" height=\"291\" srcset=\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-24x16.png 24w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-36x24.png 36w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-48x32.png 48w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-200x133.png 200w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-300x199.png 300w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-400x265.png 400w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3-600x398.png 600w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-3.png 665w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<p><a href=\"https:\/\/psicologiaymente.com\/miscelanea\/psicologia-color-significado\">Psychology of colours<\/a>.<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>3. The importance of labels<\/strong><\/span><\/h2>\n<p>The label of your company&#8217;s products is one of the key points to get to sell the product. In order to do this, Filtext offers you the <a href=\"https:\/\/filtext.com\/en\/labelling-and-packaging\" target=\"_blank\" rel=\"noopener\">labeling and packaging service<\/a>, when the product is given an identity.<\/p>\n<p>It is very important to make and choose the most appropriate label according to the characteristics of your product and the public to whom it is addressed.<\/p>\n<p>According to experts, there are two main types of labels, according to the message they convey: persuasive and informative. As well as different kinds of labels that companies can request.<\/p>\n<p>Do you want to discover them? <a href=\"https:\/\/filtext.com\/en\/blog\/typologies-of-label-for-your-products\" target=\"_blank\" rel=\"noopener\">Learn more about types of labels for your products.<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2570\" src=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-600x387.png\" alt=\"Packaging in marketing\" width=\"509\" height=\"328\" srcset=\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-24x15.png 24w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-36x23.png 36w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-48x31.png 48w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-200x129.png 200w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-300x194.png 300w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-400x258.png 400w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-460x295.png 460w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2-600x387.png 600w, http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing-2.png 660w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>At Filtext we are specialists in marketing packaging. We are backed by a number of successful projects.<\/p>\n<p><a href=\"https:\/\/filtext.com\/en\/contact\" target=\"_blank\" rel=\"noopener\">Contact our team now<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging in marketing When we talk about the packaging in marketing we focus on the importance of defining a strategy for our products. First impressions are essential to get the customer&#8217;s attention and later purchase. But how do we do it? If you&#8217;re preparing a marketing campaign, you can&#8217;t forget these indispensable tips that Filtext [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,59],"tags":[366,381],"class_list":["post-2585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporative","tag-external-machinery","tag-filtext98-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging in Marketing | Labelling and packaging | Filext<\/title>\n<meta name=\"description\" content=\"Packaging in Marketing serves to define a strategy for our products. If you are preparing a campaign do not miss Filtext tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging in Marketing | Labelling and packaging | Filext\" \/>\n<meta property=\"og:description\" content=\"Packaging in Marketing serves to define a strategy for our products. If you are preparing a campaign do not miss Filtext tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Filtext\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T16:54:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"614\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Filtext\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Filtext\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing\"},\"author\":{\"name\":\"Filtext\",\"@id\":\"https:\/\/filtext.com\/ca\/#\/schema\/person\/8661f6ef084de4ea654250e1bc9b0391\"},\"headline\":\"Packaging in marketing\",\"datePublished\":\"2019-01-15T16:54:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing\"},\"wordCount\":458,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/filtext.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing#primaryimage\"},\"thumbnailUrl\":\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing.png\",\"keywords\":[\"External Machinery\",\"Filtext98\"],\"articleSection\":[\"Blog\",\"Corporative\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing\",\"url\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing\",\"name\":\"Packaging in Marketing | Labelling and packaging | Filext\",\"isPartOf\":{\"@id\":\"https:\/\/filtext.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/filtext.com\/en\/blog\/packaging-in-marketing#primaryimage\"},\"thumbnailUrl\":\"http:\/\/filtext.com\/wp-content\/uploads\/2019\/01\/Empaque-en-marketing.png\",\"datePublished\":\"2019-01-15T16:54:38+00:00\",\"description\":\"Packaging in Marketing serves to define a strategy for our products. 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