{"id":3219,"date":"2019-04-04T11:04:01","date_gmt":"2019-04-04T11:04:01","guid":{"rendered":"https:\/\/filtext.com\/blog\/consumer-products-within-the-industry-how-are-they-classified"},"modified":"2019-04-18T12:53:23","modified_gmt":"2019-04-18T12:53:23","slug":"consumer-products-within-the-industry-how-are-they-classified","status":"publish","type":"post","link":"http:\/\/filtext.com\/en\/blog\/consumer-products-within-the-industry-how-are-they-classified","title":{"rendered":"Consumer products within the industry. How are they classified?"},"content":{"rendered":"

What are consumer products?<\/h2>\n<\/div>

Consumer products<\/strong> are all those that refer to the goods and services that a person buys or contracts for personal consumption and use.<\/p>\n<\/div>

How do we classify consumer products?<\/h2>\n<\/div>

The most widespread and well-known classification distinguishes products into four different families:<\/p>\n<\/div>

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  • Convenience products: <\/strong>are those that people buy frequently, in their daily lives, to consume them immediately or in a short space of time. Examples: food, personal hygiene products…<\/li>\n<\/ul>\n<\/div>
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    • Specialized products <\/strong>: are all those products that enjoy some unique brand particularity, and that we buy with less frequency than the previous ones. Example: products of a specific brand, specific chemical products…<\/li>\n<\/ul>\n<\/div>
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      • Purchasing products: <\/strong>are all those products that we buy in a more spaced way in time, because they represent a greater effort and have a fairly high price or value. Examples: cars, summer or winter clothes, household appliances…<\/li>\n<\/ul>\n<\/div>
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        • Not-searched products: <\/strong>these refer to all those items that people do not intend to buy regularly. Examples: insurance, digital services, computer software…<\/li>\n<\/ul>\n<\/div>
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          What are mass consumer products?<\/h2>\n<\/div>

          They are simply all those products with very intense production rhythms and with a very high demand from consumers. These involve efficient, fast and very efficient production processes.<\/p>\n

          As sales are so large, companies are forced to offer consumers all kinds of offers and alternatives to try to sell more than the competition.<\/p>\n<\/div>

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          With this post we wanted to show the basic differences between products, as well as make a small analysis on all the possibilities offered by the industry and the current market.<\/p>\n<\/div>

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