Packaging in marketing
When we talk about the packaging in marketing we focus on the importance of defining a strategy for our products. First impressions are essential to get the customer’s attention and later purchase. But how do we do it?
If you’re preparing a marketing campaign, you can’t forget these indispensable tips that Filtext offers you:
1. Draws the customer’s attention: the presentation
Over the years, numerous studies have endorsed the importance of packaging in marketing. If you want to get good results, product presentation is important. There are a number of factors that you can’t ignore:
- Show your product in an elegant and clear way
- Keep it protected
- Draws attention with distinctive colors
- Inform about the essential advantages of your products
- Don’t forget to label it correctly
- Adds sustainable and environmental values
- Be unique. Differentiate yourself from your competition with added value.
2. Color matters in the presentation of your packaging in marketing
When you think in red, the Coca-Cola logo comes to your mind. But… Do you know that in the beginning it was just black? After some time, they wanted to focus their strategy on a more dynamic and open audience. And they did it with the red colour.
The importance of the color we select has a direct impact on our customers and their purchasing decision.
On the other hand, many logos focused on the environmental sector, such as Greenpeace make their packaging green. The answer? Relate to nature, peace and stability among other values that define their characteristics.
But there are even more remarkable stories… Do you know that margarine changed its color because they discovered that this way they sold more and could compete with butter? Learn more about the history.
Each color has a meaning, and at the time of packaging in marketing, having this in mind is an indispensable part to attract the attention of our customers.
3. The importance of labels
The label of your company’s products is one of the key points to get to sell the product. In order to do this, Filtext offers you the labeling and packaging service, when the product is given an identity.
It is very important to make and choose the most appropriate label according to the characteristics of your product and the public to whom it is addressed.
According to experts, there are two main types of labels, according to the message they convey: persuasive and informative. As well as different kinds of labels that companies can request.
Do you want to discover them? Learn more about types of labels for your products.
At Filtext we are specialists in marketing packaging. We are backed by a number of successful projects.
