What are consumer products?
Consumer products are all those that refer to the goods and services that a person buys or contracts for personal consumption and use.
How do we classify consumer products?
The most widespread and well-known classification distinguishes products into four different families:
- Convenience products: are those that people buy frequently, in their daily lives, to consume them immediately or in a short space of time. Examples: food, personal hygiene products…
- Specialized products : are all those products that enjoy some unique brand particularity, and that we buy with less frequency than the previous ones. Example: products of a specific brand, specific chemical products…
- Purchasing products: are all those products that we buy in a more spaced way in time, because they represent a greater effort and have a fairly high price or value. Examples: cars, summer or winter clothes, household appliances…
- Not-searched products: these refer to all those items that people do not intend to buy regularly. Examples: insurance, digital services, computer software…
What are mass consumer products?
They are simply all those products with very intense production rhythms and with a very high demand from consumers. These involve efficient, fast and very efficient production processes.
As sales are so large, companies are forced to offer consumers all kinds of offers and alternatives to try to sell more than the competition.
With this post we wanted to show the basic differences between products, as well as make a small analysis on all the possibilities offered by the industry and the current market.
