The packaging and packaging of chocolate. What is the most important thing to keep in mind?
The packaging of chocolate is very important for several reasons that will be explained below. As a result of the global consumption of chocolate and the increase in demand that we have experienced over the last few years, along with the number of different varieties that exist in the current market, all the options regarding their packaging have improved and evolved a lot.
Essential factors that chocolate packaging must fulfill
In the first place, and what we want to highlight as more relevant, is the neutrality in terms of taste and smell. From Filtext we defend that if the risk of the chocolate seeing its organoleptic properties due to the packaging material is not eliminated, everything else is not important.
On the other hand, the protection of the food throughout the supply chain is another of its main functions, which will also ensure that the chocolate arrives in perfect condition to the final consumer.
Finally, chocolate packaging has to provide consumers with all the nutritional information and all the data of interest stipulated by current legislation.
Issues concerning the brand that produces it
The packaging of chocolate is also crucial for branding and the overall brand image. From Filtext we recommend that you seek to capture the attention of the consumer, since the competition on the shelves of supermarkets is very high. It must be ensured that removing the packaging does not involve many difficulties and is easy to open. It must be ensured that removing the packaging does not involve many difficulties and is easy to open.
On the other hand, it has to support the image and graphics of the company that produces it, since that is what will differentiate it from the rest of the options at first sight. For any advice or clarification, you just have to contact our customer service department and we will be happy to assist you.
